Esparza’s Tacos & Coffee

Rebranded family-owned OBBLIGATO into Esparza's Tacos & Coffee—a vibrant cultural hub reflecting the family's evolving values. Led end-to-end brand strategy and execution: logo, bilingual menus, signage, and merchandise (t-shirts, mugs, caps, gift certificates). Transformed the space through renovation (floor plan redesign, brick wall construction, mural painting) and activated it as an event venue hosting open mics, Nerd Nites, and local artist pop-ups. Expanded appeal with vegan-friendly options and local entrepreneur partnerships, balancing heritage with modern community needs.